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Beginning early this year, google made some changes to their search ranking, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it becomes clear that linking campaign the old way is the thing of past, probably due to link spamming sites being downgraded by google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I needed to rank the keyword, Twin Clevis, it was old way of link building all the way, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? It all boils down to content, so if you create great content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, best smartphones , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. As far as SEO concerned, creating quality content and article marketing is what we have to do to get great result. Now imagine you have your own blog network, for instance Grade 70 Chains, then it will be easier to do article marketing.
Remember content is king, you just need to create content, share the content with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to share our love for creating and sharing great content and not to worry about the ranking all the time. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, let’s look at this one, bungee cord , nice writing, good content, published on popular site, this article is a good example of article marketing.
Last but not least, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s simple and elegant, no one should miss this tool out.
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